Cookie Policy

The House of Vales

Last updated: January 29, 2026

This Cookie Policy explains how The House of Values uses cookies and similar technologies when you visit our website or use our web-based services (collectively, the “Service”).

1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website.
They help ensure the proper functioning of the site, enhance user experience, and enable certain features. Cookies can be:

Session cookies, which are deleted when you close your browser
Persistent cookies, which are stored on your device for a defined period

2. Types of Cookies We Use

a) Essential Cookies
Essential cookies are strictly necessary for the operation of the Service and cannot be disabled.
They are used to:

ensure basic website functionality
maintain security and prevent misuse
store technical preferences required for core features

Without these cookies, the Service cannot function properly.

b) Analytics Cookies
Analytics cookies help us understand how users interact with the Service (e.g. page views, navigation flows, aggregated usage patterns).

Analytics cookies are used only with your explicit consent.
Data is processed in aggregated or anonymized form where possible.
At present, analytics functionality is provided via Wix Analytics.

Analytics cookies are used solely to improve the performance, usability, and stability of the website.

c) Marketing Cookies

If marketing cookies are activated in the future, they may also be used to display

interest-based advertisements or to measure the effectiveness of advertising campaigns.

If used in the future, they may help to:

measure the effectiveness of campaigns
understand how users found the Service

Marketing cookies will be set only with your explicit consent and only after this Cookie Policy has been updated accordingly.

3. Legal Basis (GDPR)
The use of cookies is based on the following legal grounds:

Essential cookies:
Art. 6(1)(f) GDPR – legitimate interest in operating a secure and functional website
Analytics and marketing cookies:
Art. 6(1)(a) GDPR – consent

Where cookies are used based on consent, you may withdraw your consent at any time with effect for the future.

4. Cookie Management
When you first visit our website, you are asked to select your cookie preferences via the cookie banner.
You can:

accept all cookies
reject non-essential cookies
customize your preferences

You may change or withdraw your consent at any time via the cookie settings available on the website.

5. Third-Party Cookies
If third-party services are integrated (e.g. analytics or other technical services), they may set cookies in accordance with their own privacy policies.
We only use service providers that meet applicable data protection requirements.
Further details on third-party services can be found in our Privacy Policy.

6. Updates to This Cookie Policy
This Cookie Policy may be updated as the Service evolves or new features are introduced.
The current version will always be available on this page.
Contact
If you have questions about this Cookie Policy, please contact:
info(at)guideinnovation.xyz