Privacy Policy

Last updated: January 29, 2026

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This Privacy Policy explains how personal data is collected, processed, and protected when you use The House of Values, including our website, interactive tools, newsletter, and related services (collectively, the “Service”).

 

1. Controller

The controller responsible for data processing is:

GuideInnovation Beratungs GmbH
Im Mediapark 5
50670 Cologne
Germany

Email: info(at)guideinnovation.xyz
Phone: +49 (0) 221 66941851

Further details can be found in our Legal Notice.

 

2. Scope of This Policy

This Privacy Policy applies to:

• the public website thehouseofvalues.com

• interactive tools such as the Value Discovery Quiz and Interactive House Build

• newsletter subscriptions (The House Note)

• contact requests submitted via the website

Separate or additional features (e.g. future apps or AI-based services) may be governed by supplementary privacy notices.

 

3. Data We Process

Depending on how you use the Service, we may process the following data:

 

a) Website & Technical Data

• IP address (shortened or anonymized where possible)

• device and browser information

• date and time of access

• pages visited, navigation flows, and interactions

This data is processed via Wix Analytics to understand and improve website usage.

 

b) Interactive Tools

The Value Discovery Quiz and Interactive House Build primarily process your inputs locally in your browser.

We do not automatically transmit your reflection inputs to our servers or associate them with an identifiable user.

Technical data (e.g., IP address or device information) may still be processed when loading external resources (such as fonts or libraries), or when you explicitly choose to submit information (for example by subscribing to the newsletter or using transfer features).

 

c) Newsletter (The House Note)

When you subscribe to our newsletter, we process:

• your email address

• subscription metadata (confirmation, timestamps)

• email interaction data (opens and clicks)

Newsletter delivery is handled by Kit Inc. (USA). Kit processes personal data as a processor on our behalf. Data transfers to the United States are safeguarded by Standard Contractual Clauses (SCCs) and the Data Processing Addendum provided by Kit in accordance with Art. 28 GDPR.

 

d) Contact Requests

When you contact us via the contact form, we process:

• name (if provided)

• email address

• optional phone number

• message content

 

4. Purposes of Processing

Your data is processed solely to:

• operate and improve the website and Service

• provide interactive reflection tools

• deliver the newsletter you subscribed to

• respond to inquiries and requests

• ensure technical security and stability

 

5. Legal Bases (GDPR)

Data processing is based on the following legal grounds:

• Art. 6(1)(a) GDPR – consent (e.g. newsletter subscription, analytics cookies)

• Art. 6(1)(f) GDPR – legitimate interests (secure operation, fraud prevention, website analytics and improvement)

• Art. 6(1)(b) GDPR – performance of a contract or pre-contractual steps (where applicable, e.g. direct inquiries)

Where processing is based on your consent, you may withdraw it at any time with effect for the future.

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6. Cookies & Analytics

We use cookies and similar technologies to operate and analyze the website.

• Essential cookies are required for basic functionality.

• Analytics cookies are used only with your consent via the cookie banner.

You can manage or withdraw your consent at any time via the cookie settings.

Depending on future configuration, cookies may also be used to measure the effectiveness of marketing campaigns

or to display content and advertisements that are relevant to users’ interests.

Such marketing cookies will be activated only with your explicit consent via the cookie banner

and only after this Privacy Policy has been updated accordingly.

Further details are provided in our Cookie Policy.

 

7. Third-Party Services & Data Transfers

 

a) Wix

Our website is built and hosted using Wix Studio (Wix.com Ltd.).

Wix may process technical usage data as a processor on our behalf.
Personal data may also be transferred to countries outside the European Union.
Where applicable, appropriate safeguards such as Standard Contractual Clauses (SCCs) are applied.

 

b) Newsletter Provider (Kit)

Newsletter delivery is handled by Kit Inc. (USA).

Personal data may be transferred to the United States.
Appropriate safeguards, including Standard Contractual Clauses (SCCs), are in place.

We do not sell or share personal data for marketing purposes.

You may unsubscribe from the newsletter at any time using the unsubscribe link included in each email.

 

8. Data Retention

• Website and analytics data are retained according to technical necessity and legal requirements.

• Newsletter data is stored until you unsubscribe.

• Contact data is deleted once your request has been fully processed, unless legal retention obligations apply.

 

9. Your Rights

You have the right to:

• access your personal data

• correct inaccurate data

• request deletion

• restrict or object to processing

• data portability

To exercise your rights, contact us at info(at)guideinnovation.xyz.

You may also lodge a complaint with the competent supervisory authority, in particular in the EU member state of your habitual residence, place of work, or place of the alleged infringement.

 

10. Data Security

We apply appropriate technical and organizational measures to protect your data, including:

• encrypted data transmission

• access controls

• the principle of data minimization

 

11. Changes to This Privacy Policy

We may update this Privacy Policy as the Service evolves.

The current version will always be available on this page.
Material changes will be communicated where appropriate.

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International Users (United States)

This website is operated by a company based in Germany and primarily complies with the European General Data Protection Regulation (GDPR). For users located in the United States, this Privacy Policy also applies and is intended to meet applicable U.S. federal and state privacy requirements. You may exercise your rights under GDPR or, where applicable, under relevant U.S. state privacy laws.